Packaging - Eggs! and Pencil Pushers

Packaging included two assignments for the quarter.  The first was egg packaging.  The objective was to create a container that could hold a dozen eggs.  However, the container could only be made of paper, must be a stackable (but not a basic) shape, had to support 16 pounds on top without breaking any of the eggs inside, and had to be dropped from waist height without breaking any.  I started by analyzing how an egg could be supported, and the simplest way to go about it.  I figured that an egg only breaks if a part of the egg is exposed to excess force or pressure.  By using the intersecting cardboard sheets, it put both even pressure all over the egg, and also kept the egg off the sides of the packaging, while those same sheets reinforced the integrity of the outer walls.

Next was to develop a way for the package to be securely closed for transport and storage.  For this, I cut off the top layer of cardboard, right above the wavy corrugation, on both the lid and main package.  I flattened the corrugation and glued down a piece of chip board to serve as the hinge.  For the closing mechanism, I created another hinge, but instead left the top unglued.  the free piece could then slip in between the corrugation and the top layer of cardboard.   I cut a half circle at the top, so the tab could easily be pulled out.

For the graphics and concept, the packaging would be branded toward kids, for a food line that would promote eating healthy at an early age.  This would be something kids would have fun with, and also be very recognizable and different than anything on the shelves currently.  I also chose to do packaging for medium, large, and jumbo egg sizes.

Eggs - brought to you by beer.

The second project was to create packaging for a small, utilitarian type of product (napkins, staples, batteries, etc.) The packaging we created could only be made of bristol board, and could not have more than 2 right angles in the design, and could only use glue on two parts of the package. If a cylinder was used, it could only have one flat side. We also had to design the packaging around a picture of a target market we randomly selected. My target was a guy in in a business suit, riding a moped, with his briefcase in the front basket. I figured he worked at an office building, and handled a lot of the grunt work. It made sense to design the packaging in a way that stood out, as his work is probably rather dull. I decided to package pencils, but give the package some kind of function. The result was a pencil shaped container...the top cone is connected to paddles that move the pencils around, until they pop out of the front slot. I also decided to do a continuation of the design, the idea being there could be a different pencil holder for all the types of lead (9h - 9b).