Project 1 - Two Minit Car Wash
Probably the most difficult project so far, but I think I at least pulled a revisit out of it. So, we had to visit a mundane, regular kind of business and do 4 pieces of collateral for it, none of which could be ads. Me und copywriter visited a place called the Two Minit Car Wash. (FYI, there is a animatronic gorilla out in the front of this place.) We decided the direction should be quirky, while also showing off different ways they could promote their speed.
The first piece(s) were posters that would be put on light poles at stop lights. The design makes it appear that the gorilla is holding it, but you can't see him. Because, he's sneaky. The idea was to liken things people might be doing at a stop light to how fast the car wash is. Excuse the copy. It's my doing. But it gets the idea across.
The next idea was for a window cling that had a barcode that could be loaded with currency. This way, a visitor would just have the barcode scanned and go through the wash without having to get out of the car or handle monies.
The banana peel business card. This was moreover for the challenge of creating a working template. It did. I win.
A brochure. The idea is that the cars are pieces of transparency film. When they overlap, it makes a darker orange color, so the car gets cleaner and lighter everytime you learn about a new service. There is a pocket on the inside that holds the prize, one of 3 of the next collateral pieces: Air fresheners!
The air fresheners! The characters are two guys that have worked there since the 70's, and good ol gorilla.
Project 3 - Design Poster
This was a design poster Barrett and I made for the Creative Circus. The dashed lines are perforated, so you can tear out the whole guide and fold it up, or take individual cards. Pay special attention to lucky rule #7. Kinko's, if there was ever a more useless business, it would still be you.
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